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The beginning of a new year is the perfect time to make a fresh start, reflect on the past and make plans for the year ahead. If you’ve already done the work and you’re ready to dive in, you might be wondering, where exactly do I start?

For your business to grow, you probably need to make some tweaks to ramp up your marketing, which means figuring out what new tactics can help you achieve your goals, and then choosing the right resources to actually make it happen.

Before we begin, if you haven’t already set your goals, you can…


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Welcome to a new year! It’s safe to say many of us were happy to put 2020 behind us, and with a fresh start upon us, it’s time to start making plans for what lies ahead. Let’s dive in!

At the beginning of every year, I like to set concrete goals for myself and for my business. I’ve used the same goal setting framework for the past five years to create goals and stick with them, but before I do that this year, I’m taking some time to reflect and collect my thoughts.

I’ll often use mind mapping to explore…


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Only a few weeks left till Christmas! Usually around this time of year, I would be busy packing my bags to leave Singapore to travel to spend time with family. The realization that I won’t be able to do so this year hit me like a ton of bricks recently. (For context, if you’re not living in Singapore, travel restrictions apply due to Covid-19.)

Of course I knew that was going to be the case for a very long time but I guess I’ve been pushing the thought out my mind, safely burying it somewhere in my subconscious to deal…


How to Authentically Celebrate Holidays as a Business Blog by The Emms
How to Authentically Celebrate Holidays as a Business Blog by The Emms

Do you celebrate the holidays in your marketing?

Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply.

From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning — and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!

It can be risky to take an ad hoc approach to celebrating holidays. On the one hand, if you get your message wrong,you could turn people off or even seriously offend someone. …


MARKETING

A perfect opportunity to connect with your customers

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By now most retailers have their sights set on executing a successful holiday campaign. After all, this is the time of year when shoppers spend the most money, and a slow Christmas season could spell disaster.

However for B2B businesses, this season often gets overlooked, and often businesses end up scrambling to put together a generic “Happy Christmas” email, and that’s about it. …


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We all love a good deal, but here’s the thing: sales can be a double edged sword for brands.

If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term.

In today’s blog, I’m sharing my do’s and don’ts for brands planning a promotional campaign or holiday sale. That’s right, now is the time to start thinking about the holidays, if you haven’t already gotten the wheels in motion!

DO: Stay True To Your Values


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If you own a business that just isn’t getting the results you want, the easy thing to do would be to chalk it up to a challenging business environment. But you didn’t get into entrepreneurship because it’s supposed to be easy, right? We’re living in a new paradigm, which means there’s a whole new world of opportunities for those who are willing to think creatively, dig deep and make it work! Today, I’m sharing my top tips to grow your business and increase sales.

#1 Assess your situation

The more you understand the problem, the easier it will be to start actually solving it…


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Lately I’ve been getting a lot of questions from people who are considering launching a new business, or trying to make a go of a side hustle as their secure corporate job suddenly doesn’t seem so secure after all.

This has got me thinking about what it felt like to be at the very beginning of my own entrepreneurial journey, and what I’ve learned every year since then. For anyone thinking about entrepreneurship, here are some lessons from my own experience that I hope will help you find your way.

Setting up a Business is Hard

If there’s one thing that I think we can all…


How to make new connections online.

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Love it or hate it, networking can spark invaluable opportunities for your business or career. So what happens when all the conferences, workshops, association meetups and professional events disappear?

If you don’t want to miss out on the magic of those “chance encounters,” start by recognizing that it doesn’t have to all be left to chance. In 2020, networking requires a more active approach, but it doesn’t necessarily have to be hard. In fact, for those who dread going out and making small talk in crowds, it might even make networking easier!

Here are…


Whatever you do, remember to put your customer at the center!

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For retailers that rely on brick and mortar stores to drive sales, the reality that shops may not be returning to normal for a while poses significant challenges, but also opportunities.

If you can dust yourself off and reimagine your business strategy, you might find that investing in your digital presence and increasing your online marketing efforts could have long-lasting advantages — even once things do begin to reopen.

Here are things you can do right now to not just weather the storm but set yourself up for continued success in the long run.

#1 Do an E-Commerce Audit

When was the last time you…

Marielle Reussink

I believe in the power of the individual and that entrepreneurs, start-ups and small businesses hold the key to the future.

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