Whether you’re just contemplating hiring a consultant or freelancer for the first time, or you’re already managing a team of in-house and external marketing partners, learning how to properly brief your team is a skill that will always serve you and your business.

When you hire someone to help you with your marketing, you’re entrusting them with your brand. Does that sound scary to you? It doesn’t have to be! …

When you’re in the weeds running a business, it’s easy to get caught up in the day-to-day without making time to think critically about the big picture. One of the areas that so often gets overlooked is Branding.

How much thought have you given to your brand since you first created your logo and style guide? If the answer is ‘not much’, you could be missing out on opportunities simply because your brand hasn’t evolved and is no longer appealing.

If you could outsource one aspect of your marketing right now what would it be?

Okay, now think about that a bit more. Do you feel like you’re unable to get the results you want on your own? Is it taking time and energy away from doing the things you really excel at and love to do? Is it something that could potentially pay for itself if you were to hire it out?

If you answered yes to any of these, it could really pay off to hire a marketing partner to help you.

Just about every business needs a…

As a business owner, you will know the one thing you can rely on in digital marketing is change. And the changes coming our way this year are significant for businesses big and small.

It can feel overwhelming keeping up with the constant shifts across platforms and even more difficult to decide which trends to take note of.

Today, I’m breaking down the top 3 changes in digital marketing right now that every business needs to understand and respond to:

1) New Privacy and User Safety Regulations Affect Advertising

What it means: If you’re currently running ads, you may have already noticed that it’s getting more difficult to track…

The beginning of a new year is the perfect time to make a fresh start, reflect on the past and make plans for the year ahead. If you’ve already done the work and you’re ready to dive in, you might be wondering, where exactly do I start?

For your business to grow, you probably need to make some tweaks to ramp up your marketing, which means figuring out what new tactics can help you achieve your goals, and then choosing the right resources to actually make it happen.

Before we begin, if you haven’t already set your goals, you can…

Welcome to a new year! It’s safe to say many of us were happy to put 2020 behind us, and with a fresh start upon us, it’s time to start making plans for what lies ahead. Let’s dive in!

At the beginning of every year, I like to set concrete goals for myself and for my business. I’ve used the same goal setting framework for the past five years to create goals and stick with them, but before I do that this year, I’m taking some time to reflect and collect my thoughts.

I’ll often use mind mapping to explore…

Only a few weeks left till Christmas! Usually around this time of year, I would be busy packing my bags to leave Singapore to travel to spend time with family. The realization that I won’t be able to do so this year hit me like a ton of bricks recently. (For context, if you’re not living in Singapore, travel restrictions apply due to Covid-19.)

Of course I knew that was going to be the case for a very long time but I guess I’ve been pushing the thought out my mind, safely burying it somewhere in my subconscious to deal…

How to Authentically Celebrate Holidays as a Business Blog by The Emms
How to Authentically Celebrate Holidays as a Business Blog by The Emms

Do you celebrate the holidays in your marketing?

Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply.

From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning — and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!

It can be risky to take an ad hoc approach to celebrating holidays. On the one hand, if you get your message wrong,you could turn people off or even seriously offend someone. …


A perfect opportunity to connect with your customers

By now most retailers have their sights set on executing a successful holiday campaign. After all, this is the time of year when shoppers spend the most money, and a slow Christmas season could spell disaster.

However for B2B businesses, this season often gets overlooked, and often businesses end up scrambling to put together a generic “Happy Christmas” email, and that’s about it. …

We all love a good deal, but here’s the thing: sales can be a double edged sword for brands.

If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term.

In today’s blog, I’m sharing my do’s and don’ts for brands planning a promotional campaign or holiday sale. That’s right, now is the time to start thinking about the holidays, if you haven’t already gotten the wheels in motion!

DO: Stay True To Your Values

Marielle Reussink

I believe in the power of the individual and that entrepreneurs, start-ups and small businesses hold the key to the future.

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